Blog.
Practical insights for event organisers, boards and senior leaders: this blog is about making artificial intelligence and digital transformation work in everyday business – without hype and without a tech talk that goes over people's heads.
Two themes run through it: artificial intelligence – from AI literacy in teams to the EU AI Act – and digital transformation with Microsoft 365, mobile working and leadership in digital change.
Most read: What makes a great AI keynote? – including fees, formats and the questions organisers should ask before booking.
Planning an event? Content, formats and fees are on the AI keynote and digital transformation keynote pages.
How Do You Make Your Business Model Scalable with Digitalization?
Key Takeaways Digitalization unfolds its greatest value not in processes but in the business model.Trading time for money has a natural growth limit – digital products remove it.The path: productize knowledge, make services scalable, build recurring revenue.A keynote...
What Is Meaningful Digitalization? My Compass from over 35 Years of Practice
Key Takeaways Meaningful digitalization starts with the problem, not the tool.The order decides: clarify processes first, then digitize – otherwise chaos just gets faster.Technology must serve people: what the team does not adopt yields no return.My compass from over...
What Are AI Agents – and What Opportunities Do They Offer SMEs?
Key Takeaways AI agents complete multi-step tasks independently – from research assignments to process chains.The difference from a chatbot: agents plan, use tools and work while you do other things.For SMEs what counts is not the hype but the question: which process...
Does AI Make Us Dumber – or Smarter? Why the Answer Lies in Your Company Culture
Key Takeaways Whether AI makes us dumber or smarter is decided by how we use it – not by the technology.A 2025 MIT study shows: those who outsource thinking completely are measurably less mentally engaged.Used as a sparring partner, AI sharpens thinking – used as an...
How Do Leaders Write Prompts That Actually Deliver Results?
Key Takeaways Good prompts are delegation in text form: context, task, format, quality criteria.The most common mistake is one-liner thinking – brief briefings produce arbitrary results.Leaders have a natural advantage: they can delegate – prompting is the same...
How Is AI Changing Sales – and How Does a Keynote Get Your Team Ready?
Key Takeaways AI changes sales in three places: preparation, communication and follow-up.The customer relationship stays human – AI gives salespeople more time for it.Sales teams adopt AI fastest when the benefit becomes tangible in their own deals.For sales...
What Does the EU AI Act Mean for Your Company – and How Do You Communicate It to Your Team?
Key Takeaways The EU AI Act applies in stages: bans since February 2025, rules for AI models since August 2025, most remaining obligations from August 2026.Article 4 already obliges companies to ensure the AI literacy of their employees.Compliance is only lived when...
How Do You Explain Artificial Intelligence to Your Leadership Team?
Key Takeaways Leaders do not need a technology seminar but decision-making competence on AI.The most important concepts can be made understandable in 30 minutes – with the right analogies.The danger is not too little detail knowledge but wrong ideas about capabilities...
