Key Takeaways

  • Good prompts are delegation in text form: context, task, format, quality criteria.
  • The most common mistake is one-liner thinking – brief briefings produce arbitrary results.
  • Leaders have a natural advantage: they can delegate – prompting is the same competence.
  • Reverse prompting turns the tables: the AI asks you the right questions first.

The sentence “AI only delivers mediocrity here” rarely says anything about the AI – and a lot about the briefing. My favorite exercise in workshops: the same task, once as a one-liner, once as a proper briefing. The quality difference convinces faster than any slide.

What Separates a Good Prompt from a One-Liner?

The same thing that separates good delegation from a shout across the hallway: Who am I, what is this about, what exactly do I need, in which format, for which audience, what does a good result look like? Those who give a new employee such a briefing get usable work – with AI it is exactly the same. That is why I like to say in keynotes: prompting is leadership competence in text format.

How Does Reverse Prompting Work?

Instead of writing the perfect briefing yourself, let the AI ask: “Ask me all the questions you need to solve this task excellently.” The result surprises even professionals – the AI uncovers requirements you had not thought of yourself. For beginners it is the fastest path to top results, for teams a wonderful shared aha moment in the workshop.

How Do You Scale Prompting Across the Organization?

  • Build a prompt library: share and maintain the team's ten best briefings centrally.
  • Lead by example: leaders who show their own prompts lower the barrier more than any guideline.
  • Practice with real tasks: no training example motivates like one's own annoying routine task.

Planning an event? As a keynote speaker for artificial intelligence, digitalization and Microsoft 365, I bring technology topics to the stage in a way that sticks – hands-on, entertaining and immediately actionable. Here you will find an overview of my keynotes.

Frequently Asked Questions (FAQ)

Don't prompt techniques become outdated constantly?

The tools change, the principle remains: clear context and clear expectations deliver better results – that was true for every assistant and is true for every AI generation.

Do different departments need different prompt trainings?

The basics are identical, the examples are not: sales, HR and accounting ignite on completely different use cases. Good workshops therefore work with the participants' real tasks.

What about sensitive data in prompts?

Clear guardrails belong in every prompt training: which data classes may go into which tool? With enterprise solutions and anonymized examples, almost every use case can be mapped cleanly.