Key Takeaways
- The question is not which AI is best – but which fits your processes, data and people.
- Four criteria decide: integration into the daily workflow, data protection, model quality for your tasks, cost per user.
- Many companies do well on two tracks: an integrated solution for the many, specialist tools for the pros.
- A moderated selection workshop prevents the most expensive decision: the postponed one.
“ChatGPT, Copilot or something European?” – I hear this question after almost every keynote. My answer disappoints headline fans: there is no best AI. There is only the best AI for your situation – and a clear path to finding it.
Which Criteria Really Count in AI Selection?
- Integration: an AI inside the familiar workflow beats a better AI in an extra window.
- Data protection and compliance: where does the data flow, what does the DPA say, what does your industry require?
- Task fit: texts, analysis, coding, research – models have measurably different strengths.
- Total cost: licenses are the smallest item – training and process adaptation decide the return.
Why Is the Two-Track Strategy Often the Smartest?
Because breadth and peak need different tools: for the many, a low entry barrier and integration count – solutions in the office environment score here. For specialists in marketing, development or analytics, powerful dedicated tools or platforms with model choice are worth adding. What matters is a shared framework: guardrails, data rules and knowledge exchange across tool boundaries.
How Do You Make the Decision in a Structured Way?
In three steps, ideally as a moderated workshop: First, collect the ten most important use cases – from real everyday work, not brochures. Second, test two or three candidates on exactly these cases, with the same tasks. Third, decide and communicate – including the rules on what is allowed with which data. After one day you have what months of market watching do not deliver: a decision your team supports.
Planning an event? As a keynote speaker for artificial intelligence, digitalization and Microsoft 365, I bring technology topics to the stage in a way that sticks – hands-on, entertaining and immediately actionable. Here you will find an overview of my keynotes.
Frequently Asked Questions (FAQ)
How often should the tool decision be reviewed?
Once a year thoroughly – the market moves fast. But: switch only for clear added value. Well-practiced usage beats the newest model almost every time.
What about European and open-source alternatives?
They belong in every selection – especially with high data protection requirements or a desire for digital sovereignty. Even self-hosted models are realistic for mid-sized companies today.
Can this selection process be part of an event?
Yes – the combination has proven itself: the keynote for everyone in the morning, the selection workshop with the decision circle in the afternoon. One day connects orientation and decision.
